OpenAI extends Codex promo, resets limits

OpenAI is clearly using pricing and usage caps as a retention lever here, not just a support mechanic. Extending the promo helps avoid churn from power users, but it also signals that Codex demand is strong enough to justify aggressive throttling.

• –The reset buys goodwill with the most valuable customers: people already paying $200/month and likely pushing Codex hardest
• –Extending 2x usage through May 31 delays the painful moment when users discover the “real” steady-state limits
• –It keeps Codex competitive against Claude Code and other agentic coding tools where perceived value depends heavily on throughput
• –The update hints that OpenAI is still tuning the economics of agent workloads, where usage can spike fast and infrastructure costs are hard to cap
• –For developers, the practical read is simple: if Codex is in your workflow, expect pricing and limits to remain fluid rather than fixed