OpenAI Kills Sora Video App

This looks less like a surprise product collapse than a hard correction to bad unit economics. OpenAI is choosing higher-margin, strategically useful workloads over a flashy consumer video surface that was expensive to run and harder to defend.

• –Compute-heavy video generation gets punished fast when usage grows faster than monetization.
• –The Disney pullback shows how quickly partner deals can evaporate when product strategy changes.
• –For developers, the signal is clear: AI media apps need believable economics, not just virality.
• –OpenAI's pivot toward coding and enterprise reinforces where it thinks durable revenue and leverage live.