Google launches native Gemini app for Windows

Google launching a dedicated Gemini client on Windows is a bold move into Microsoft's home turf, signaling that winning desktop real estate requires escaping the confines of browser tabs. The Alt+Space global hotkey positions Gemini as an omnipresent desktop layer, competing directly with Windows Copilot shortcuts and third-party launchers. By delivering native clients for both Mac and Windows, Google bypasses OS-level AI lock-in and establishes direct consumer touchpoints on all major desktop platforms. Offering seamless utility for free while reserving premium features like Spark and Omni for paid tiers creates a compelling path to drive subscription revenue.