OpenAI adds $100 ChatGPT Pro tier

This is less a flashy launch than a smart monetization move: OpenAI is carving out a middle tier for power users who were bumping into Plus limits but balked at the $200 plan.

• –It fills a pricing gap between casual users and the most intensive customers.
• –The message is clear: Codex demand is high enough to justify more granular subscription packaging.
• –It should improve conversion from serious developers who want more headroom without paying enterprise-style pricing.
• –The downside is brand confusion, since “Pro” now has multiple price points and meanings across OpenAI’s lineup.