TrueRights Builds Rights Rails for AI

TrueRights is tackling an unavoidable AI problem: consent is becoming a data-layer requirement, not merely a legal clause.

• –Centralized rights profiles let talent define granular permissions for likeness, voice, territory, duration, and AI use
• –AI-assisted dealmaking and usage tracking could replace spreadsheets, email chains, and manual contract reviews
• –Detection and takedown workflows create a path from unauthorized usage to recoverable licensing revenue
• –APIs give AI platforms a way to check permissions before generating content, although industry-wide adoption remains the biggest hurdle
• –The product is strategically well positioned as synthetic media makes identity rights programmable