Sidekick taps Gemini 3.5 for parallel agents

Shopify is moving from "AI as a feature" to "AI as the core execution layer" for commerce with a sophisticated multi-agent architecture.

• –Parallel subagents delegate complex requests to specialized routines that run simultaneously across diverse datasets.
• –Leveraging Gemini 3.5 Flash provides the necessary low latency and high frequency for real-time merchant forecasting.
• –This "declarative commerce" approach reduces cognitive load by automating the investigative phase of business management.
• –The shift from reactive responses to proactive strategic recommendations targets the "AI co-founder" experience.
• –Strong pilot growth with 4x shop usage indicates high demand for deeply integrated, agentic merchant tools.