Entropik launches Mira AI research assistant

By integrating multimodal emotion AI with automated recruitment and moderation, Mira addresses the notorious gap between what users say and how they actually feel, potentially redefining automated qualitative research.

• –**Multimodal Insight**: Analyzing facial coding, voice tone, and eye gaze alongside transcripts provides a level of depth that standard text-only AI analysis tools cannot replicate.
• –**Massive Recruiting Panel**: The ability to source from a pre-integrated panel of 100M+ participants across 120 countries removes the biggest bottleneck in user research.
• –**Privacy & Trust Friction**: Webcam-based eye tracking and facial coding require high participant trust and consent, which may lower conversion rates or bias the participant pool toward less privacy-conscious users.
• –**Dynamic Interviewing**: Real-time probing allows the AI to act more like a skilled human researcher, exploring inconsistencies or interesting tangents during the conversation.