Pocketpair rejects generative AI for Palworld

The interesting part is not that one studio dislikes gen AI; it is that Pocketpair is treating anti-AI positioning as product trust.

• –Player sentiment is becoming a practical constraint, not just discourse, especially for games where art direction and authorship matter.
• –Buckley draws a line between generative assets and AI as search or coding assistance, which mirrors the broader split between visible content generation and behind-the-scenes tooling.
• –Steam's AI disclosure pressure turns gen AI use into a storefront signal, so studios may start marketing "human-made" work as quality control.
• –For AI builders, gaming remains a tough market: copyright uncertainty, inconsistent outputs, and audience hostility can erase any production-speed gains.