Struere launches AI-native operations platform

This is a smart wedge because it treats spreadsheets as a thin UI over structured business logic, not the system of record itself. The category is crowded, but the pitch makes sense for teams stuck between Excel chaos and full ERP overhead.

• –Best fit is operations, finance, RevOps, and project teams that already use spreadsheets like lightweight databases.
• –The valuable part is the rules engine and data model; AI summaries and anomaly detection are helpful, but not the moat.
• –If CSV and Excel onboarding is smooth, Struere could win the middle ground between flexibility and enforceable process.
• –It will be judged against Airtable, Coda, Smartsheet, and Retool-adjacent internal tools, so reliability matters more than glossy AI branding.