OPEN LINK ↗
// 3h agoPRODUCT LAUNCH
How It Spread Turns Virality Into Data
How It Spread is a searchable library of more than 1,600 viral films, products, memes, and campaigns, with timelines from first post to peak, source links, and a data-based Spread Score. Its read-only MCP and REST interfaces let AI tools retrieve cited precedents. [Homepage](https://howitspread.com/) [MCP](https://howitspread.com/mcp)
// ANALYSIS
The compelling product is its structured, citable context layer for agents—not another marketing swipe file. Its main risk is implying more scientific certainty than sparse or automated evidence can support.
- –Dated timelines expose platform jumps, press loops, creator relays, and other mechanics that generic “viral campaign” databases flatten.
- –MCP support makes the dataset queryable inside Claude, ChatGPT, Cursor, Codex, and other agent workflows.
- –The Spread Score combines reach, contagion, breadth, velocity, and longevity, creating a useful comparison shorthand but not a guarantee of causality.
- –The company says AI agents research and cross-check cases, while its October 2026 fact sheet reported 24 fully audited cases and no human-audited cases yet. [Press fact sheet](https://howitspread.com/press)
// TAGS
how-it-spreadmcpsearchdata-toolsresearchhosted-service
DISCOVERED
3h ago
2026-10-25
PUBLISHED
9h ago
2026-10-25
RELEVANCE
6/ 10
AUTHOR
Nuanced