ElevenLabs adds Hasbro voices to ElevenCreative

// 1h agoPRODUCT UPDATE

ElevenLabs adds Hasbro voices to ElevenCreative

ElevenLabs has integrated Hasbro's legendary character voices, starting with Megatron, into its ElevenCreative platform using a novel "Behavioral Licensing" model powered by Hasbro's Sixth Wall studio and its CharacterOS framework. The partnership allows developers, retailers, and creators to build authentic, interactive B2B experiences with verified IP and fair compensation for voice talent.

// ANALYSIS

This collaboration is a significant template for how legacy IP holders can proactively embrace and monetize AI rather than attempting to litigate it out of existence.

* Official IP licensing sets a high standard for authentic, brand-safe character reproduction, contrasting with the legal risks of unauthorized user-made voice models.

* The "Behavioral Licensing" and CharacterOS approach establishes guardrails that govern the personality, voice, and canon of licensed figures for reliable application.

* Keeping the distribution B2B-focused allows Hasbro and ElevenLabs to charge a premium while mitigating risks associated with consumer-generated deepfakes.

// TAGS

elevenlabselevencreativehasbrovoice-synthesisai-voicebehavioral-licensingmegatroncharacterosgame-development

DISCOVERED

1h ago

2026-06-03

PUBLISHED

2h ago

2026-06-03

RELEVANCE

7/ 10

AUTHOR

matt_elevenlabs

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