ChatGPT pricing page hints at $100 tier

OpenAI is trying to make the paid ladder feel less binary: casual users stay on Plus, serious users get a mid-tier upgrade, and the heaviest users still pay for full Pro.

• –This is the kind of pricing move that matters more than a feature launch because it changes who can justify upgrading
• –A $100 tier is a cleaner bridge for builders who need more than Plus but do not want to swallow the full premium Pro bill
• –Pro’s value proposition still centers on usage caps, faster access, and advanced features like reasoning, deep research, and Codex
• –The change also signals pressure from Claude Max-style pricing, where premium AI subscriptions are converging into a $100 to $200 power-user bracket
• –For developers, the real question is whether the extra headroom is enough to replace a patchwork of API calls and separate tools