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BigQuery ObjectRef hits GA for multimodal SQL

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BigQuery ObjectRef hits GA for multimodal SQL
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// 1h agoINFRASTRUCTURE

BigQuery ObjectRef hits GA for multimodal SQL

Google Cloud made BigQuery ObjectRef generally available, letting teams reference Cloud Storage images, video, audio, and documents directly from BigQuery and send them to Gemini through SQL. The release adds end-user credentials, broader metadata support, and arrays for multi-object analysis.

// ANALYSIS

ObjectRef makes multimodal inference feel like a warehouse primitive, but teams still need careful IAM and cost controls around model calls.

  • –Keeps unstructured files in Cloud Storage while joining them with relational data through zero-copy references
  • –Enables reproducible inference by tracking Cloud Storage object generations
  • –Supports direct and delegated access, including cross-project workflows
  • –Array support unlocks comparisons across documents, images, and other media
  • –Python UDF compatibility lets teams apply libraries such as OpenCV inside BigQuery pipelines
// TAGS
bigquery-objectrefcloudmultimodalragtool-usedata-tools

DISCOVERED

1h ago

2026-10-24

PUBLISHED

1h ago

2026-10-24

RELEVANCE

8/ 10

AUTHOR

HJindi