Framer drops AEO Scanner for websites

Framer is productizing a real pain point: if AI answer engines are becoming the front door to discovery, “AI readability” is the next marketing checkbox. The catch is that this space is already crowded, and most AEO tools still overlap heavily with classic SEO audits.

• –The scanner turns vague AEO advice into a concrete score, which makes it easier for non-technical teams to act on
• –Its biggest value is likely for Framer’s existing customer base, where site owners want fast fixes without a separate SEO stack
• –The report leans heavily on fundamentals like robots.txt, sitemaps, canonical URLs, and structured content, which suggests the AI layer is still mostly SEO hygiene in new packaging
• –If Framer ties this into its publishing workflow, it could become a persuasive retention feature rather than just a standalone gimmick