Colorado House passes surveillance pricing, wage-setting bill

Colorado is trying to outlaw the creepiest version of personalized pricing without banning ordinary dynamic pricing.

• –The bill's definition of a price or wage setting algorithm is broad enough to catch standard ML systems, not just fashionable AI products.
• –The carveouts for cost differences, public discounts, loyalty programs, insurance, and pay-equity reviews preserve ordinary business practices.
• –Enforcement is the teeth here: AG/DA action, private lawsuits, and deceptive-trade-practice status make this hard to ignore.
• –Pricing, gig, HR, and underwriting vendors in Colorado will need better data lineage, disclosures, and appeal paths.
• –This is the second-year comeback after a similar bill died last session, so the sponsors have clearly tightened the language and built more momentum.