DemoTV ranks product demos via Elo battles

Gamifying software discovery into an Elo-ranked continuous video stream offers an inventive antidote to stale directory upvotes, but sustaining active viewer attention remains an uphill climb. Pitting demos directly against one another sidesteps standard launch-day mob voting in favor of pairwise preference, while monetizing through transparently sponsored airtime preserves user trust in leaderboard integrity. However, watching video demos demands significantly more attention than skimming screenshots, making high-quality curation essential as indie hackers and SaaS founders seek distribution.