Google Stitch turns prompts into UI, code

Google is trying to compress the least glamorous but most valuable part of product building: the gap between sketch, mockup, and something a team can actually review. That makes Stitch feel less like a novelty generator and more like a workflow wedge.

• –Gemini 3 and the new Prototype flow move Stitch beyond static screens toward interactive user journeys.
• –Native code, Figma, and MCP export make it a handoff tool, not just a demo toy.
• –The launch chatter around Hatter suggests Google wants multi-step design assistance, not just one-shot mockups.
• –The real payoff is speed for landing pages, MVPs, and quick iteration cycles.
• –The obvious risk is over-trusting AI for complex, stateful products where taste and edge cases still dominate.
• –The "webmaster" joke is really role compression: fewer hand-built pages, more prompt wrangling and review.