OpenAI leverages Codex usage limits for talent discovery

This approach turns a potential product friction point (usage limits) into a strategic asset for the company. By monitoring who hits usage limits and how they use the tool, OpenAI can identify highly engaged, prolific developers. The 6x growth since February indicates massive adoption of the Codex desktop app. This creates an automated pipeline for discovering top engineering talent based on real-world coding activity rather than traditional resumes.