AI Marketing BS Index quantifies AI-washing

The AI Marketing BS Index is a timely critique of the widening gap between technical reality and hyperbolic marketing in the AI sector. Its rubric awards points for pseudo-scientific analogies, non-falsifiable technical claims, and "nature-inspired" marketing speak. It addresses "linguistic inflation" where basic heuristics and statistics are rebranded as "AI" to inflate valuations and attract investment. While framed as an April Fools' joke, the index highlights a genuine industry pain point regarding the difficulty of evaluating tool utility amid a sea of buzzwords. It ultimately advocates for "technical sobriety," encouraging developers to look past the hype and evaluate the actual architecture and performance of AI tools.