Celebrity AI clones hit mainstream

The creator economy is pivoting from human connection to synthetic scalability, turning personal identity into a high-stakes, licensable asset. Khaby Lame's nearly $1B deal signals that biometric data is the new oil for the influencer class, enabling content generation without physical presence. Meanwhile, Peacock's integration of an Andy Cohen AI marks the transition of digital twins from social media gimmicks to core streaming platform features. Agencies like CAA are standardizing identity protection through "digital vaults," treating a person's likeness as a durable intellectual property asset, though the "Authenticity Paradox" remains a hurdle as fans may push back against fully synthetic experiences.