California enforces DROP data broker deletion mandate

California is setting a powerful precedent for consumer privacy by turning complex opt-out processes into a single enforceable command for data brokers. By offering unified deletion, consumers can request personal data removal across all registered California data brokers in a single submission. The $200 per request per day fine ensures data brokers build automated ingestion pipelines to query DROP every 45 days and scrub matching user entries, elevating state privacy protections beyond traditional CCPA opt-outs.