Google declares war on open web

Google is finally closing the loop on its "walled garden" strategy, transforming Search from a portal into a terminal destination.

• –Gemini 3.5 Flash powers "Information Agents" that monitor and synthesize web data 24/7, keeping users within the Google ecosystem
• –"Generative UI" dynamically assembles interactive layouts, further reducing the need for users to click through to source websites
• –WebMCP and Google Antigravity signal a move toward "agentic toolkits" that treat the web as a database rather than a collection of destinations
• –This shift likely accelerates the rise of the "Small Web" as creators seek refuge in non-indexable, human-centric communities
• –Massive antitrust implications as Google leverages its search monopoly to "strip-mine" data for its own proprietary agentic products