FakeHaul Shows $200 Agent-Built Software Factory

The compelling lesson is not the fake storefront but the production discipline: specs, specialized agents, offline content generation, human review, and controlled deployment make this a credible software-factory case study.

• –Offline generation keeps visitor-driven AI costs at zero and makes content reviewable before deployment.
• –Stronger models planned and reviewed while cheaper models handled implementation, with shared repository files preserving context across agents.
• –Human approval remained essential: a repetitive 200-product batch was cut to 175 after rewrites, and an agent caught a pricing inconsistency during UI work.
• –The product’s behavioral premise remains unresolved: FakeHaul may interrupt impulse buying for some users while reinforcing the shopping ritual for others.